Author - Sarah Gemmell
Category - Facebook, Deals, Small business
Posted - 04/28/2011
0 Comments | Add Comment Why the new Facebook Deals may be the best option for small businesses
Category - Facebook, Deals, Small business
Posted - 04/28/2011
0 Comments | Add Comment Why the new Facebook Deals may be the best option for small businesses
On Tuesday Facebook launched their version of Daily Deals in San Francisco, San Diego, Atlanta, Dallas and Austin. They're leveraging 10 other daily deal companies including OpenTable and Gilt City -- and their own sales team targeting brick-and-mortar businesses in the launch cities.
A Deal page - Notice other nearby Deals displayed in right-hand column
Now, as a small business you may be reluctant to do an offer for Facebook daily deals. There's been a lot of negative press about businesses who've offered deep discounts -- and too many of them -- and it's caused the business to lose money. Worse is that these "amazing" deals -- of sometimes 75% or 85% off -- and the high quantity of them seem to have been the result of Groupon's pushy salespeople.
This doesn't seem to be the case with Facebook's new Deals. An article by Cristopher Heine on ClickZ, features numerous interviews with small businesses owners -- all of whom provided glowing reviews of the Facebook salespeople. Chris Treu, a co-founder of The New Movement Theater & Conservatory in Austin, TX said "Facebook's sales team reached out to us… They invited us to their office. They gave us snacks and food and sat us down in a nice comfortable room. It was awesome."
The Stand Up Paddleboard lesson I bought, projected on my Wall
In addition to sales team differences, Facebook daily deals seem to be a better option for small businesses than Groupon & LivingSocial because:
What do you think? Are you interested in setting up a daily deal on Facebook? Addwater can help!
A Deal page - Notice other nearby Deals displayed in right-hand column
This doesn't seem to be the case with Facebook's new Deals. An article by Cristopher Heine on ClickZ, features numerous interviews with small businesses owners -- all of whom provided glowing reviews of the Facebook salespeople. Chris Treu, a co-founder of The New Movement Theater & Conservatory in Austin, TX said "Facebook's sales team reached out to us… They invited us to their office. They gave us snacks and food and sat us down in a nice comfortable room. It was awesome."
The Stand Up Paddleboard lesson I bought, projected on my Wall
- Facebook accepts much smaller discounts -- in the 20-25% range, and is allowing much more flexibility in designing the discount campaign.
- They aren't actually "daily" deals, as discount campaigns will be available up to a week
- Your deal will be distributed via Facebook ads, email newsletters, user News Feeds, the Deals tab and notifications.
- Best part -- Facebook is social by nature. When someone "likes," shares or purchases your deal, it will be projected to all of their friends (See image above). That means viral spread.
- There are no upfront costs. Facebook takes a portion only if the deal is purchased.
What do you think? Are you interested in setting up a daily deal on Facebook? Addwater can help!
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