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Addwater Marketing Agency Blog > Why blogging REALLY IS important for your business: Some proof
Author - Sarah Gemmell
Category - Blogging, Small business
Posted - 02/18/2011
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Why blogging REALLY IS important for your business: Some proof
This is a follow-up to a blog post I did a few weeks ago about why blogging is important for small businesses. I had mentioned that blogging is beneficial to a business's brand, search engine optimization and sales efforts.

On the topic of search engine optimization, I'd like to offer some proof.


Let's say you're a business owner and you keep hearing about blogs, and that your business should have a blog. But you're not convinced. You go to Google and you type in "why blogging is important."
why_blogging_is_important_google.png
Look at what comes up on Page one, seven links from the top...

The blog post that I wrote a few weeks ago!--
why_blogging_is_important_google_result._PM.png

And, I posted that blog less than three weeks ago. If people continue clicking on, commenting on, and linking to my blog post -- it will move up higher on Page 1.

So, even if Addwater Marketing Agency doesn't come up in a search for "marketing agencies" on Google, it DOES come up for a search for "why blogging is important," proving that blogging is indeed very important.

And heck, it might even land us a sale!

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