Author - Sarah Gemmell
Category - Advertising
Posted - 03/11/2011
0 Comments | Add Comment What is it about dogs and commercials? (Plus, meet our office mascot, Leo)
Category - Advertising
Posted - 03/11/2011
0 Comments | Add Comment What is it about dogs and commercials? (Plus, meet our office mascot, Leo)
Ever since I read an article about the use of dogs in marketing and advertising on Entrepreneur.com, I've been noticing dogs everywhere! There's a worrisome shaggy dog in the Travelers Insurance commercial, a posse of dogs cooking and serving at a party in a funny Bud Light commercial, and so on. So what is it about dogs?
The Travelers Insurance dog, sleeping with his most prized possession
The Entrepreneur article notes that dogs:
Happiness is addictive. And I think it's this fact that savvy advertisers are running with. That's also the reason why I'm finishing this blog post to go rub Leo's beckoning belly.
The Travelers Insurance dog, sleeping with his most prized possession
- Make you look. As soon as you see a dog in an ad or on a commercial, positive associations with dogs come in to your mind, and you keep watching.
- Dogs engage our emotions. Now this one is definitely true. Who can resist a wheelbarrow full of puppies, or the hilarious sight of a Basset Hound walking upright, serving a Bud Light?
- We trust man's best friend. Brands are always trying to build a feeling of trustworthiness, and by creating ads featuring dogs, they hope to associate that feeling with their brand.
Dog lovers feel a kinship. Apparently, nearly 40% of all households in America have a dog. Thus, by featuring a dog in your commercial, you're automatically relating to 40% of the population.
Happiness is addictive. And I think it's this fact that savvy advertisers are running with. That's also the reason why I'm finishing this blog post to go rub Leo's beckoning belly.
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