Author - Sarah Gemmell Category - Small business, Marketing Posted - 05/12/2011 0 Comments | Add Comment
That's one smart biz! : McMills Construction, Woodside, CA
I came across this post on Curbed SF recently entitled, "Upper Haight Features World's Coolest Garage Door." Included was the video below, which shows a seemingly historic front facade of an old Victorian home in San Francisco transforming into a garage entrance!
Apparently, the owners of the building were sick and tired of searching for nearly-impossible-to-find parking spots in the Upper Haight, but were prevented from constructing a traditional garage because of a recent mandate limiting historic buildings front facades.
So, McMills Construction started thinking outside the box. They took advantage of Corey McMills's background in mechanical engineering to come up with the folding front facade concept.
Why this was a smart move: Constructing the garage door pleased McMills's clients, was useful and extremely unique. Because of this, it got recognition on a popular real estate and home design site, Curbed, and was dubbed the "world's coolest garage door." Not only that but the post on Curbed was tweeted 48 times, "Liked" on Facebook 168 times and shared a total of 688 times. And -- drum roll please -- it's had more than 2.5 MILLION views on YouTube.
Moral of the story: Always think outside of the box, but not just for creativity's sake. Make what you do useful. And if it makes sense, video tape it!