A comprehensive suite of marketing services.
We’ve developed a holistic 
set of marketing and creative services for quick and efficient marketing success.
Below is a brief description of each of the different services we provide.
RESEARCH
Business Snapshot —It's Free
Before digging into marketing efforts, we check online for the most visible info on your business. Then we gather as much data about your business and competitive market as possible. Finally, we compile all our findings for your validation. Don’t be surprised to learn some new things in the process!
Your free Snapshot evaluation includes:
Marketing snapshot
We collect and access the key components of your current online marketing efforts and story to understand what’s working for you and where improvements or additions can be made. We also compile a clear description of who your ideal customers are and what will drive them to like, trust, buy from you and tell others about you.
STRATEGY
Marketing plan
We develop a simple but effective marketing plan to guide activities for maximum effectiveness. The plan is powered by an umbrella strategy that articulates the “tangibles and intangibles” of your business model (e.g. products and services plus benefits delivered.) We break down your key marketing claims and the proof points that support them. The result is a simple and compelling marketing story with phrases and copy to use whether you’re at a cocktail party or giving a sales pitch.
CREATIVE AND MARKETING SERVICES
Website update or design
Currently, about 35% of small businesses in the US have a website; of those, over half haven’t updated their website in over a year. If your business already has a website, we’ll update it to better attract and retain your best customers.
If you like, we can also create a new website from scratch. In all cases, the site design and content will be optimized to improve sales, customer relationships and your ranking in online searches.
Email and direct marketing update and/or design
Most businesses keep customer contact lists, though they’re not always used for maximum benefit. We can fix this by initiating direct mail campaigns and monthly email newsletters, full of useful and entertaining information, to please your customers and encourage sales.
Online advertising
Online and mobile advertising doesn’t make sense for all small businesses. We’ll help you understand when and where it would be the most beneficial for your business, and set you up for success -- whether it’s advertising through Google, Facebook or through niche blogs.
Online marketing through reputation management
There’s been an explosion of online ratings and review sites. We set up tools to track and consolidate what’s being said about your business -- and respond when necessary – to improve your online reputation and relationship with customers.
Social media planning
Based on your primary target audience, we’ll establish and advance your online social marketing activities. Because social media is constantly evolving, we’ll suggest adjustments and new techniques so your business can stay on top of opportunities.
PRODUCT DEVELOPMENT
We’ve developed custom e-commerce stores on BigCommerce, custom online products and games, and new Tumblr themes optimized for small business blogging.
Read more about our Tumblr products here.
METRICS
Monitoring
All of our interactive media efforts will employ tracking and monitoring so that you (and we) can learn which marketing tactics work best with your audiences, and where improvements can be made going forward.
Dashboard
Data tracked and monitored on our end will be posted on your online Dashboard once or more a week for you to see. You can login at anytime, so you’ll always have visibility into the effectiveness of your marketing efforts.
EVOLUTION AND IMPROVEMENT
Iteration
Marketing is a process that is always evolving. We’ll hold a monthly meeting to review which results were achieved in the previous 30 days, and what changes should be made for the next 30 days. The goal, of course, is to continually improve and enhance your marketing programs.
Special Programs
If special projects are called for, we’ll either help execute them or refer you to other resources for their implementation. We’re here to make you successful!
ADDITIONAL À LA CARTE SERVICES
set of marketing and creative services for quick and efficient marketing success. Below is a brief description of each of the different services we provide.
RESEARCH
Business Snapshot —It's Free
Before digging into marketing efforts, we check online for the most visible info on your business. Then we gather as much data about your business and competitive market as possible. Finally, we compile all our findings for your validation. Don’t be surprised to learn some new things in the process!
Your free Snapshot evaluation includes:
- Your online business description, size, revenue, staffing and classifications
- Current online business name presence, page rank, keywords and links
- Search ranking in your category and geographic area
- Review and rating site findings for your business
- Social network presence
- Website audit for performance
- Positioning vs. your competitors
- Key marketing strengths
- Key marketing weaknesses
- A few marketing and sales recommendations
Marketing snapshot
We collect and access the key components of your current online marketing efforts and story to understand what’s working for you and where improvements or additions can be made. We also compile a clear description of who your ideal customers are and what will drive them to like, trust, buy from you and tell others about you.
STRATEGY
Marketing plan
We develop a simple but effective marketing plan to guide activities for maximum effectiveness. The plan is powered by an umbrella strategy that articulates the “tangibles and intangibles” of your business model (e.g. products and services plus benefits delivered.) We break down your key marketing claims and the proof points that support them. The result is a simple and compelling marketing story with phrases and copy to use whether you’re at a cocktail party or giving a sales pitch.
CREATIVE AND MARKETING SERVICES
Website update or design
Currently, about 35% of small businesses in the US have a website; of those, over half haven’t updated their website in over a year. If your business already has a website, we’ll update it to better attract and retain your best customers.
If you like, we can also create a new website from scratch. In all cases, the site design and content will be optimized to improve sales, customer relationships and your ranking in online searches.
Email and direct marketing update and/or design
Most businesses keep customer contact lists, though they’re not always used for maximum benefit. We can fix this by initiating direct mail campaigns and monthly email newsletters, full of useful and entertaining information, to please your customers and encourage sales.
Online advertising
Online and mobile advertising doesn’t make sense for all small businesses. We’ll help you understand when and where it would be the most beneficial for your business, and set you up for success -- whether it’s advertising through Google, Facebook or through niche blogs.
Online marketing through reputation management
There’s been an explosion of online ratings and review sites. We set up tools to track and consolidate what’s being said about your business -- and respond when necessary – to improve your online reputation and relationship with customers.
Social media planning
Based on your primary target audience, we’ll establish and advance your online social marketing activities. Because social media is constantly evolving, we’ll suggest adjustments and new techniques so your business can stay on top of opportunities.
PRODUCT DEVELOPMENT
We’ve developed custom e-commerce stores on BigCommerce, custom online products and games, and new Tumblr themes optimized for small business blogging.
Read more about our Tumblr products here.
METRICS
Monitoring
All of our interactive media efforts will employ tracking and monitoring so that you (and we) can learn which marketing tactics work best with your audiences, and where improvements can be made going forward.
Dashboard
Data tracked and monitored on our end will be posted on your online Dashboard once or more a week for you to see. You can login at anytime, so you’ll always have visibility into the effectiveness of your marketing efforts.
EVOLUTION AND IMPROVEMENT
Iteration
Marketing is a process that is always evolving. We’ll hold a monthly meeting to review which results were achieved in the previous 30 days, and what changes should be made for the next 30 days. The goal, of course, is to continually improve and enhance your marketing programs.
Special Programs
If special projects are called for, we’ll either help execute them or refer you to other resources for their implementation. We’re here to make you successful!
ADDITIONAL À LA CARTE SERVICES
We’re be happy to provide an estimate for any services at your request.
- Advertising (print, online and mobile)
- Brand strategy and identity development
- Collateral and catalog design
- Direct mail marketing
- Email marketing update and/or design
- Event marketing
- Graphic design
- Marketing strategy development
- Media planning
- Packaging
- Promotions and coupons
- Signage
- Social media marketing
- Strategic marketing consulting
- Video/Demo production
- Website design
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