As with most things you encounter on the internet (music downloads, videos, stock photos) that charge a fee for their usage, there is almost always a way to get it for free elsewhere.
Same goes for SEO tools. There are some great SEO tools out there that function as "one-stop shops" for your SEO needs and charge a monthly usage fee. For simplicity's sake, these tools are great for professional SEOs and agencies that offers SEO services (like us)-- but if you're a small business that'll probably only be doing SEO research once in a while, why not opt for the free versions?
Google Insights - Search for "real estate"
Here are 5 free SEO tools that we've used and recommend:
Google Keywords Tool : This helps you come up with keywords & variations on your keywords, shows how many people search for your keywords per month and how competitive those keywords are in Google AdWords.
Google Insights : A very cool tool, Google Insights shows you where your keywords are most popular, trends in keyword usage and suggestions for related keywords that are rising in popularity. Watch out, this one can be addictive!
Keyword Spy : This is a sneaky tool that allows you to spy on your competitors. Just enter their URL and you'll be able to see which Google AdWords they're bidding on and what their ads say. Best part - the free trial never expires!
Link Diagnosis : After downloading this tool, you can examine who's linking to your website and the status of those links (how many are good, how many missing). You can also spy on competitors and see, for instance, which news publications have linked to them - and reach out to those publications yourself.
Xml-Sitemaps : Newsflash! Google loves sitemaps. It's best to have both an html and xml version on your site, and Xml-Sitemaps can create both of those for you, for free. All you have to do is enter your URL, download the sitemaps and post them on your site.
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