Author - Sarah Gemmell
Category - SEO
Posted - 02/24/2011
0 Comments | Add Comment SEO Series, Part 1: You can't handle the truth about SEO!
Category - SEO
Posted - 02/24/2011
0 Comments | Add Comment SEO Series, Part 1: You can't handle the truth about SEO!
This will be the first post in a series about SEO, or Search Engine Optimization. Next week we'll go more in-depth on how to search engine optimize your website, but today I just want to touch on a few truths about SEO that aren't often discussed.
SEO takes time.
All across the web, you see articles that say "Do A, B and C to search engine optimize your site." What you don't see are articles that let you know SEO takes a while. If your website is new, it can take up to 8 weeks to be listed in search engines like Google and Bing. If your website isn't new, the SEO changes you've made to your site can still take weeks to be acknowledged by search engines, and even longer for your website to start ranking better.
SEO is ALWAYS changing.
Have you heard the recent buzz about how Google's search results have gotten more social? Now, people and business's activity on Flickr, Twitter, Quora and others (except Facebook) will be a lot more visible on the Google search results page. So, having a social media presence has just become a lot more important than it used to be for your business's search engine optimization. And that's just one example of how SEO has changed lately.
SEO is ALWAYS debated.
The algorithm that Google, Bing, Yahoo and other search engines use to decide which website matches a search query the best is -- as stated -- always changing. Some of these changes are huge and are highly publicized, like the example of Google's search becoming more social. But others are minuscule and are purposefully kept secret and un-publicized. That's because people often try to "game" the system, by stuffing web pages full of keywords, buying links from link farms, and so on. So, search engines must adapt and come up with other ways to determine a website's relevance that these scammers don't know about.
Thus, as with anything that we only have a 50% grasp on, SEO is constantly being debated. For example, some schools of SEO thought believe <h1> tags are still used by Google to crawl web pages, some believe they're completely obsolete, and still others believe it's good to have one <h1> tag on a page, but no more.
SEO is an art as much as it is a science. Some SEO articles or blogs you may visit will claim to have end-all solutions for the best way to search engine optimize your website.
As a marketing and website design agency, one of Addwater's main goals is to make sure your small business is easy-to-locate online and shows up well in local search results. We only use the most widely accepted and confirmed-to-be-true (by Google, Bing and Yahoo) SEO tactics. No keyword stuffing or shady link-building tactics here!
'Til next week...
SEO takes time.
All across the web, you see articles that say "Do A, B and C to search engine optimize your site." What you don't see are articles that let you know SEO takes a while. If your website is new, it can take up to 8 weeks to be listed in search engines like Google and Bing. If your website isn't new, the SEO changes you've made to your site can still take weeks to be acknowledged by search engines, and even longer for your website to start ranking better.
SEO is ALWAYS changing.
Have you heard the recent buzz about how Google's search results have gotten more social? Now, people and business's activity on Flickr, Twitter, Quora and others (except Facebook) will be a lot more visible on the Google search results page. So, having a social media presence has just become a lot more important than it used to be for your business's search engine optimization. And that's just one example of how SEO has changed lately.
SEO is ALWAYS debated.
The algorithm that Google, Bing, Yahoo and other search engines use to decide which website matches a search query the best is -- as stated -- always changing. Some of these changes are huge and are highly publicized, like the example of Google's search becoming more social. But others are minuscule and are purposefully kept secret and un-publicized. That's because people often try to "game" the system, by stuffing web pages full of keywords, buying links from link farms, and so on. So, search engines must adapt and come up with other ways to determine a website's relevance that these scammers don't know about.
Thus, as with anything that we only have a 50% grasp on, SEO is constantly being debated. For example, some schools of SEO thought believe <h1> tags are still used by Google to crawl web pages, some believe they're completely obsolete, and still others believe it's good to have one <h1> tag on a page, but no more.
SEO is an art as much as it is a science. Some SEO articles or blogs you may visit will claim to have end-all solutions for the best way to search engine optimize your website.
As a marketing and website design agency, one of Addwater's main goals is to make sure your small business is easy-to-locate online and shows up well in local search results. We only use the most widely accepted and confirmed-to-be-true (by Google, Bing and Yahoo) SEO tactics. No keyword stuffing or shady link-building tactics here!
'Til next week...
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Blog Archives
- Nov 2011
- Sep 2011
- Aug 2011
- Jul 2011
- Jun 2011
- Addwater offers BigCommerce design and customization
- We set up a Tumblr blog. Here's why:
- That's one smart biz! : Naked Pizza in New Orleans, LA
- Amazing Facebook Stats- All the More Reasons to be on Facebook
- LinkedIn is now the most important social network, and what this means for your business
- Our new Palo Alto office
- Food Obsession: Barbequed Fish "Bonacruz," courtesy of our very own Bonnie!
- Why Facebook will dominate Google eventually - And what this means for your small biz
- May 2011
- Top Five Marketing Tips & Tools: Edition 4 - May
- Applying the learnings from "Fastest way to lose customers" to your small business
- Twitter tips for #twitternewbies, or how to not be one of those people I avoid on Twitter
- National Small Business Week: Events you won't want to miss
- That's one smart biz! : McMills Construction, Woodside, CA
- Share an office with us!
- 6 easy ways to green your office
- How to write the best email subject lines
- Apr 2011
- Why the new Facebook Deals may be the best option for small businesses
- Top Five Marketing Tips & Tools: Edition 3.
- Addwater welcomes Mohammad Sadeghi as our COO!
- 5 ways to become an efficient tweeter
- Small Business Reality Online (slideshow)
- Everything is marketing
- Empowering employees to market your business
- Mar 2011
- When to send emails, when to tweet, when to do everything!
- SEO Series, Part 3: Our favorite free online SEO tools
- Top Ten Marketing Tips & Tools: Edition 2.
- Got empathy?: Tricks to making empathetic business decisions
- Market your business cheaply by throwing a party!
- At the end of the day Twitter is still just... Twitter
- What is it about dogs and commercials? (Plus, meet our office mascot, Leo)
- "Customer service is the new marketing!"
- SEO Series, Part 2: SEO tips for beginners
- Why we want to be just like Zappos! The WOW effect.
- Feb 2011
- SEO Series, Part 1: You can't handle the truth about SEO!
- Top Ten Marketing Tips & Tools: Edition 1
- Why blogging REALLY IS important for your business: Some proof
- How the new Facebook Pages layout will benefit your small business
- Four critical questions to ask about your business's online presence
- Caviar Kid? More like Caviar Mom: A lesson in knowing your audience
- To Groupon or not to Groupon: That is the question.
- Jan 2011