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Addwater Marketing Agency Blog > SEO Series, Part 1: You can't handle the truth about SEO!
Author - Sarah Gemmell
Category - SEO
Posted - 02/24/2011
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SEO Series, Part 1: You can't handle the truth about SEO!
This will be the first post in a series about SEO, or Search Engine Optimization. Next week we'll go more in-depth on how to search engine optimize your website, but today I just want to touch on a few truths about SEO that aren't often discussed.

SEO takes time.


All across the web, you see articles that say "Do A, B and C to search engine optimize your site." What you don't see are articles that let you know SEO takes a while. If your website is new, it can take up to 8 weeks to be listed in search engines like Google and Bing. If your website isn't new, the SEO changes you've made to your site can still take weeks to be acknowledged by search engines, and even longer for your website to start ranking better.

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SEO is ALWAYS changing.


Have you heard the recent buzz about how Google's search results have gotten more social? Now, people and business's activity on Flickr, Twitter, Quora and others (except Facebook) will be a lot more visible on the Google search results page. So, having a social media presence has just become a lot more important than it used to be for your business's search engine optimization. And that's just one example of how SEO has changed lately.

SEO is ALWAYS debated.


The algorithm that Google, Bing, Yahoo and other search engines use to decide which website matches a search query the best is -- as stated -- always changing. Some of these changes are huge and are highly publicized, like the example of Google's search becoming more social. But others are minuscule and are purposefully kept secret and un-publicized. That's because people often try to "game" the system, by stuffing web pages full of keywords, buying links from link farms, and so on. So, search engines must adapt and come up with other ways to determine a website's relevance that these scammers don't know about.

Thus, as with anything that we only have a 50% grasp on, SEO is constantly being debated. For example, some schools of SEO thought believe <h1> tags are still used by Google to crawl web pages, some believe they're completely obsolete, and still others believe it's good to have one <h1> tag on a page, but no more.

SEO is an art as much as it is a science. Some SEO articles or blogs you may visit will claim to have end-all solutions for the best way to search engine optimize your website.

As a marketing and website design agency, one of Addwater's main goals is to make sure your small business is easy-to-locate online and shows up well in local search results. We only use the most widely accepted and confirmed-to-be-true (by Google, Bing and Yahoo) SEO tactics. No keyword stuffing or shady link-building tactics here!

'Til next week...


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