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Addwater Marketing Agency Blog > LinkedIn is now the most important social network, and what this means for your business
Author - Sarah Gemmell
Category - LinkedIn, Twitter, Facebook, Online Marketing
Posted - 06/16/2011
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LinkedIn is now the most important social network, and what this means for your business
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An interesting new study (by Performics and ROI Research) was just published stating that social networkers now view LinkedIn as their most important social media account (59% of users), followed closely by Twitter (58%).

social_media_2011_research_ROI_polls.jpgWhat's interesting about this is that last year, Facebook was the favored social network with 56% of social network users considering it the "most important."

As MarketingProfs deducts, this leap ahead for LinkedIn could be the consequence of a turbulent economy and job market: people are prioritizing business networking and job-seeking over social interactions on the web.

So what does this mean for your small business? It means your business should be on LinkedIn! Creating a company page only takes a few minutes and -- when coupled with a lively Twitter stream (which you can have fed into your LinkedIn company page) -- equals a big amount of exposure for your brand where your customers are gathering online.

Now, a reason to join Twitter: the study shows that users who follow a brand/business on Twitter are more likely (59%) to buy from and recommend the business than on Facebook (53%).

The study is fascinating and represents a pretty big turn in the world of social media and social networking. We highly recommend reading the whole thing

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