Larson Family Winery
For the Larson Family Winery we developed a differentiated positioning that emphasized the family’s long history in Northern California and experience in the wine industry.
Challenge
Depending on how you separate viable wineries from hobby businesses, there are roughly 60 wineries in the Sonoma Valley and over 1,000 in Northern California. The Larson Family was in the process of selling one well known, big volume label to focus on a high quality, smaller production wines. They wanted an identity and positioning that exemplified their ranching heritage, down-to-earth personality and desire to build a sustainable family business for generations to come.
Solution
We developed a brand story the focused on family, ranch-style living and their modest-yet-savvy personality.
For the winery’s label design, we decided on an etched photo of the five-mailbox rack in front of the winery to serve as a metaphor for Tom and Becky Larson and their three kids.
The choice of colors, fonts and personality in copywriting all reinforced Larson Family Winery’s modest character yet high standards of wine production. This established the brand as a good fit for wine lovers more interested in quality wines, and those who like to enjoy their wine rather than impressing others.
Ultimately, we created a brand strategy, identity, collection of wine label designs, site signage, print advertisements and website for the Larson Family Winery.
Sidenote: In 2008 heir 2006 Cabernet was rated the best Cabernet in the state of California, in any price category, at the prestigious California State Fair Wine Competition.
Challenge
Depending on how you separate viable wineries from hobby businesses, there are roughly 60 wineries in the Sonoma Valley and over 1,000 in Northern California. The Larson Family was in the process of selling one well known, big volume label to focus on a high quality, smaller production wines. They wanted an identity and positioning that exemplified their ranching heritage, down-to-earth personality and desire to build a sustainable family business for generations to come.
Solution
We developed a brand story the focused on family, ranch-style living and their modest-yet-savvy personality.
For the winery’s label design, we decided on an etched photo of the five-mailbox rack in front of the winery to serve as a metaphor for Tom and Becky Larson and their three kids.
The choice of colors, fonts and personality in copywriting all reinforced Larson Family Winery’s modest character yet high standards of wine production. This established the brand as a good fit for wine lovers more interested in quality wines, and those who like to enjoy their wine rather than impressing others.
Ultimately, we created a brand strategy, identity, collection of wine label designs, site signage, print advertisements and website for the Larson Family Winery.
Sidenote: In 2008 heir 2006 Cabernet was rated the best Cabernet in the state of California, in any price category, at the prestigious California State Fair Wine Competition.
Down-to-earth yet savvy label design.
Label look and feel extended to stationary, signs and other marketing materials.
Website design emphasizing ranch-style heritage and club membership.
Website design emphasizing ranch-style heritage and club membership.
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