Author - Sarah Gemmell
Category - Marketing, Food show
Posted - 02/07/2011
0 Comments | Add Comment Caviar Kid? More like Caviar Mom: A lesson in knowing your audience
Category - Marketing, Food show
Posted - 02/07/2011
0 Comments | Add Comment Caviar Kid? More like Caviar Mom: A lesson in knowing your audience
A few weeks ago, the Addwater team visited the Fancy Food Show in San Francisco and beheld thousands new food products, up-and-coming food trends and some items that we thought were just plain bizarre.Take the Caviar Kid snack packs created by California Caviar. Offering two varieties, the Caviar Kid set includes two jars of sustainable caviar, organic creme fraiche, either mini puff pastries or Whale Tails organic corn chips, a child-sized caviar spoon and a 100% recycled lunch cooler.
California Caviar states that Caviar Kid will "introduce younger palettes to the delicious, nutritional powerhouse caviar."
Now let's stop right there -- when I was a kid, I would have never, EVER eaten caviar, whether it was on a fish-shaped cracker or drenched in chocolate on top of a banana split -- no way!
Do the California Caviar people know how picky kids are? What are they thinking? Good luck marketing this product! We laughed and snapped a photo of their offering, and continued exploring the Fancy Food Show.
An Interesting Discovery...
However, yesterday I decided to do a little digging and was utterly shocked. I had expected to uncover blog posts like mine -- but instead was overwhelmed with with positive press and media attention these special snack packs were getting from none other than… mommy bloggers!
"These Caviar Kid gift packs are so cute. In addition to the caviar, they come with your pick of a t-shirt or bib (organic cotton of course), a cute little faux mother of pearl spoon…" gushes Alisa on Sweet Peas & Stilettos.
On ParentDish, Honey Berk writes "all packed in a reusable cooler that features games and fun facts about ocean conservation and sustainable food."
Even non-mommy bloggers discuss the ingenuity behind Caviar Kid; the Food Channel writes "aimed at exposing children at an early age to healthy, sustainable seafood… With the highest concentration of 43 essential vitamins, minerals, fatty acids and protein than any other seafood, meat or poultry product, caviar delivers outstanding health benefits."
Let's recap. Caviar Kid is no longer an absurd snack pack for the perfect child, but it's actually...
- Cute
- Organic, recycled, re-usable, you-name-it
- A great way to teach your child about sustainable fishing
- Is in itself an experience: With the caviar and crackers, games and "fun" facts, a free t-shirt and reusable cooler -- it's like Christmas!
- Packed with essential vitamins, minerals, fatty acids and protein
- Did we mention it's cute?
Caviar Kid is literally a mom's dream come true. It's nutritious, educational and adorable.
Who cares that 99% of children hate caviar. They're not the ones forking over $48 for these special little snack packs….
Blog Categories
- All
- Addwater
- AddwaterNews
- Advertising
- Blogging
- Coupons
- Culture
- Customer service
- Deals
- Email marketing
- Email newsletter
- Event marketing
- Food
- Food show
- General
- Green
- Marketing
- Online Marketing
- Online marketing
- Retail
- SEO
- Small business
- Social media
- SocialMedia
- Tools
- Tumblr
- Zappos
- blogging
- customer service
- small business
- social media
- socialmedia
Join our mailing list
Receive our Top Five list of most helpful marketing resources monthly!
OnToplist is optimized by SEO
Add blog to our blog directory
NetworkedBlogs
| Blog: |
| The Watering Hole - Addwater Marketing Agency's Blog |
Topics: |
| marketing, small business, social media |
Blog Archives
- Nov 2011
- Sep 2011
- Aug 2011
- Jul 2011
- Jun 2011
- Addwater offers BigCommerce design and customization
- We set up a Tumblr blog. Here's why:
- That's one smart biz! : Naked Pizza in New Orleans, LA
- Amazing Facebook Stats- All the More Reasons to be on Facebook
- LinkedIn is now the most important social network, and what this means for your business
- Our new Palo Alto office
- Food Obsession: Barbequed Fish "Bonacruz," courtesy of our very own Bonnie!
- Why Facebook will dominate Google eventually - And what this means for your small biz
- May 2011
- Top Five Marketing Tips & Tools: Edition 4 - May
- Applying the learnings from "Fastest way to lose customers" to your small business
- Twitter tips for #twitternewbies, or how to not be one of those people I avoid on Twitter
- National Small Business Week: Events you won't want to miss
- That's one smart biz! : McMills Construction, Woodside, CA
- Share an office with us!
- 6 easy ways to green your office
- How to write the best email subject lines
- Apr 2011
- Why the new Facebook Deals may be the best option for small businesses
- Top Five Marketing Tips & Tools: Edition 3.
- Addwater welcomes Mohammad Sadeghi as our COO!
- 5 ways to become an efficient tweeter
- Small Business Reality Online (slideshow)
- Everything is marketing
- Empowering employees to market your business
- Mar 2011
- When to send emails, when to tweet, when to do everything!
- SEO Series, Part 3: Our favorite free online SEO tools
- Top Ten Marketing Tips & Tools: Edition 2.
- Got empathy?: Tricks to making empathetic business decisions
- Market your business cheaply by throwing a party!
- At the end of the day Twitter is still just... Twitter
- What is it about dogs and commercials? (Plus, meet our office mascot, Leo)
- "Customer service is the new marketing!"
- SEO Series, Part 2: SEO tips for beginners
- Why we want to be just like Zappos! The WOW effect.
- Feb 2011
- SEO Series, Part 1: You can't handle the truth about SEO!
- Top Ten Marketing Tips & Tools: Edition 1
- Why blogging REALLY IS important for your business: Some proof
- How the new Facebook Pages layout will benefit your small business
- Four critical questions to ask about your business's online presence
- Caviar Kid? More like Caviar Mom: A lesson in knowing your audience
- To Groupon or not to Groupon: That is the question.
- Jan 2011