"9 lessons for brands on holding online contests" by Erin Bury : This girl knows what she's talking about: she actually helped her boyfriend win $10,000 in a vote-driven Sauza Facebook contest. She suggests making it easy for people to vote, being tranparent and more. >
[Tool] Tweetpsych : A really cool tool that shows you the psychological profile of any Twitter account. For example, it says Addwater tweets about learning 163% more than the average Twitter user. What will it say about your Twitter account? Visit Tweetpsych >
Top Five Marketing Tips & Tools Edition 3. April, 2011.
You may have noticed that we slimmed down our Top Ten email to Top Five. If you miss those extra five tips & tools, follow us on Twitter, Facebook or even LinkedIn -- where we post amazing marketing tips daily!
Tips & Tools
"How to make your competition irrelevant" on OPENForum: Really great interview with David Aaker, author of Brand Relevance: Making Competitors Irrelevant. He says "offer enhancements customers will consider 'must-haves'..." and much more.
[Tool] ChirpCity: A great tool for local businesses seeking local customers, ChirpCity shows you tweets from people in and around your city.
"Why start-ups need to blog" onTechCrunch : Fantastic advice for any business, not just start-ups. Blogging enhances your biz's transparency (hence the comic above), authenticity, personality and more.
"4 ways to spruce up your green marketing" on Small Business Trends : Consumers are paying more & more attention to the environmental friendliness of companies they buy from. Here's how you can show them you care.
Facebook Live : Watch educational videos, demos, interviews with social media stars and more.
Hashable : An iPhone & Android app that lets you exchange virtual business cards with new acquaintances and track who they're meeting. Great for conferences and big events.
Quora : The latest social networking tool everyone is talking about. Ask questions, get answers and vote for the best answers. If you're an independent professional, this is a great way to show your expertise in a subject.
KeywordSpy : A sneaky tool that lets you see if your competitors are doing Google ads, what keywords they're targeting and how much they're spending.
CloudFlood : A button you can install on your website that allows you to give away a freebie (whitepaper, coupon etc.) in return for a tweet or Facebook post about the offer.
Are there any marketing topics you'd like to see covered in our next Top Ten email newsletter? Email me at email@example.com and we'll be sure to cover it in the next blast!
[Video] "Getting customers: Guy Kawasaki" on OPENForum:
"If your customers like you, they'll come back" and other wisdom from
the very likable tech and social media guru, Guy Kawasaki.
Muck Rack : A
real-time collection of tweets by journalists from major media outlets.
Separated into topics, or "beats," this is a great way to stay
up-to-date on news in your industry.
Lanyrd : "The
social conference directory." Find conferences by location, topic,
speaker -- and track what's going on at conferences that interest you,
whether you're there or not!
CellCast App : Downloadable for your smartphone, this app streams videos, podcasts, slideshows & more on a variety of topics -- most importantly marketing! So you can learn on-the-go.
Hootsuite : An
online social media management tool (that we use and love). You can
schedule tweets, Facebook posts, Foursquare posts & more -- and
track their effectiveness.
Hotspotr : A
website and iPhone app that locates free WiFi hotspots and cafes -- so
you can get work done out of the office once in a while. Or, if your
business offers free WiFi, make sure to list it on this user-driven
Cheers, -- Sarah & the Addwater Team
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