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Addwater Marketing Agency Blog
Author - Sarah Gemmell
Category - Addwater, email newsletter
Posted - 05/27/2011
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Top Five Marketing Tips & Tools: Edition 4 - May
Below is our most recent Top Five Marketing Tips & Tools email. You can sign up to receive our newsletter monthly in the right hand column -->
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Top Five Marketing Tips & Tools
Edition 4. May, 2011.
 
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Tips & Tools
  1. "Small Business Marketing: Social surging, email still most effective" on MarketingProfs : Very interesting article outlining the most popular and effective online marketing tactics used by small businesses this year. Email marketing is still most effective-- can you guess what comes in second? More >
  2. "9 lessons for brands on holding online contests" by Erin Bury : This girl knows what she's talking about: she actually helped her boyfriend win $10,000 in a vote-driven Sauza Facebook contest. She suggests making it easy for people to vote, being tranparent and more. >
  3. [Tool] Tweetpsych : A really cool tool that shows you the psychological profile of any Twitter account. For example, it says Addwater tweets about learning 163% more than the average Twitter user. What will it say about your Twitter account? Visit Tweetpsych >
  4. "Hiring unpaid interns: 5 things you need to know" on AOL Small Business : With summer around the corner, you might be thinking about hiring unpaid interns, (right?) so just to make sure you're complying with the law, we suggest you read this article. More >
  5. "The pros and cons of Groupon" on Inc. : There's a lot of negativity about Groupon out there, but this guide weighs both sides of the story to help you decide whether Groupon is for you. More >
     
Are there any marketing topics you'd like to see covered in our next Top Five email newsletter? Email me at sarah@addwater.com and we'll be sure to cover it in the next blast!
 
Cheers,
-- Sarah & the Addwater Team


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Author - Sarah Gemmell
Category - Addwater, Email newsletter
Posted - 04/27/2011
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Top Five Marketing Tips & Tools: Edition 3.
Below is our most recent Top Five Marketing Tips & Tools email. You can sign up to receive our newsletter monthly in the right hand column -->
And, check out our past editions:


Top Five Marketing Tips & Tools
Edition 3. April, 2011.
 
Blogging for business cartoon

You may have noticed that we slimmed down our Top Ten email to Top Five. If you miss those extra five tips & tools, follow us on Twitter, Facebook or even LinkedIn -- where we post amazing marketing tips daily!
 
Tips & Tools
  1. "How to make your competition irrelevant" on OPENForum : Really great interview with David Aaker, author of Brand Relevance: Making Competitors Irrelevant. He says "offer enhancements customers will consider 'must-haves'..." and much more.
  2. "Top 5 web design mistakes small businesses make" on Mashable : Too much clutter and poor navigation are among the Top 5, but the most common mistake we see is #2 in this article...
  3. [Tool] ChirpCity :  A great tool for local businesses seeking local customers, ChirpCity shows you tweets from people in and around your city.
  4. "Why start-ups need to blog" on TechCrunch : Fantastic advice for any business, not just start-ups. Blogging enhances your biz's transparency (hence the comic above), authenticity, personality and more.
  5. "10 ways for small businesses to use LinkedIn" by Guy Kawasaki : Get recommendations from customers and clients, find local events and other ways to use LinkedIn to your business's advantage!
     
Are there any marketing topics you'd like to see covered in our next Top Five email newsletter? Email me at sarah@addwater.com and we'll be sure to cover it in the next blast!
 
Cheers,
-- Sarah & the Addwater Team


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Author - Sarah Gemmell
Category - Email newsletter
Posted - 03/25/2011
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Top Ten Marketing Tips & Tools: Edition 2.
Check out our most recent Marketing Tips & Tools newsletter below. Want to receive our newsletter monthly? Just sign up in the Join our mailing list box in the right-hand column!

See Edition 1.

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Top Ten Marketing Tips & Tools : Edition 2. We cover how to get good at making money, why direct mail isn't dead and more.
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addwater to grow your business

Top Ten Marketing Tips & Tools
Edition 2. March, 2011.
 
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Tips
  1. "How to get good at making money" on Inc.com. : Taking us through different phases in his life, Jason Fried -- founder of 37signals -- offers small business advice on how to get good at making moola.
  2. [Video] "Direct mail vs. Social media marketing & email" on The Kern Organization Blog : Direct mail isn't dead! Says Kern interviewee, "It doesn't have the 'glitz and glamour' of social media, but it has the highest ROI channel out there."
  3. "How to use social media to market major events" by Jeff Bullas : In 2009 there was a 22% drop in trade show attendance, which means we need to be more creative in marketing them. See how 3 companies have had success.
  4. "4 ways to spruce up your green marketing" on Small Business Trends : Consumers are paying more & more attention to the environmental friendliness of companies they buy from. Here's how you can show them you care.
  5. "Top 5 mistakes to avoid on your company blog" on OPENForum : Excellent tips here. We can say from personal experience that planning your strategy & blog post topics helps a ton. 
     
Facebook Live
 
Tools
  1. Facebook Live : Watch educational videos, demos, interviews with social media stars and more.
  2. Hashable : An iPhone & Android app that lets you exchange virtual business cards with new acquaintances and track who they're meeting. Great for conferences and big events.
  3. Quora : The latest social networking tool everyone is talking about. Ask questions, get answers and vote for the best answers. If you're an independent professional, this is a great way to show your expertise in a subject.
  4. KeywordSpy : A sneaky tool that lets you see if your competitors are doing Google ads, what keywords they're targeting and how much they're spending.
  5. CloudFlood : A button you can install on your website that allows you to give away a freebie (whitepaper, coupon etc.) in return for a tweet or Facebook post about the offer.

Are there any marketing topics you'd like to see covered in our next Top Ten email newsletter? Email me at sarah@addwater.com and we'll be sure to cover it in the next blast!
 
Cheers,
-- Sarah & the Addwater Team



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Author - Sarah Gemmell
Category - Email newsletter
Posted - 02/22/2011
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Top Ten Marketing Tips & Tools: Edition 1
We just sent out the first edition of our Top Ten Marketing Tips & Tools newsletter. Check out a copy of it below!

And of course, if you want to sign up for our newsletter, fill out the quick little form in the right-hand column. -->

Top Ten Marketing Tips & Tools
 
Foursquare video
 
Tips
  1. [Video] "How to acquire, engage and retain customers with Foursquare" on Howcast : Informative video and step-by-step guide to retaining customers on Foursquare -- a must for brick-and-mortar businesses.
  2. "Strategies for stellar email marketing" on Design*Sponge : An outline of 10 misconceptions about email marketing, and strategies to combat them.
  3. "5 ways the new Facebook pages can benefit your business" on TheNextWeb : See, change isn't bad! The new page layout improves your biz's customer service, business networking and more
  4. "The not so sweet 16: common mistakes businesses make with social media" on Bloggertone : Some mistakes you may not know you're making...!
  5. [Video] "Getting customers: Guy Kawasaki" on OPENForum : "If your customers like you, they'll come back" and other wisdom from the very likable tech and social media guru, Guy Kawasaki.
     
Muck Rack
  Tools
  1. Muck Rack : A real-time collection of tweets by journalists from major media outlets. Separated into topics, or "beats," this is a great way to stay up-to-date on news in your industry.
  2. Lanyrd : "The social conference directory."  Find conferences by location, topic, speaker -- and track what's going on at conferences that interest you, whether you're there or not!
  3. CellCast App : Downloadable for your smartphone, this app streams videos, podcasts, slideshows & more on a variety of topics -- most importantly marketing! So you can learn on-the-go.
  4. Hootsuite : An online social media management tool (that we use and love). You can schedule tweets, Facebook posts, Foursquare posts & more -- and track their effectiveness. 
  5. Hotspotr : A website and iPhone app that locates free WiFi hotspots and cafes -- so you can get work done out of the office once in a while. Or, if your business offers free WiFi, make sure to list it on this user-driven site!

 
Cheers,
-- Sarah & the Addwater Team



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