We definitely see a diminishment of interest and involvement with daily deals over time… When consumers first sign up for deals, they are enthusiastic and interested, they want to share the deal with friends and family, but in interviews we've done, we see people don't share their daily deal choices on Facebook and Twitter as much later on. It's a classic symptom that they are becoming less involved.Moral of the story: Daily deals, though they most likely won't die out completely, are probably declining in popularity due to the saturation of deals in today's consumer market. Daily deals might make sense for some businesses, but certainly don't count on your deal to boost sales and customer base permanently. Simply use the deal to supplement your other marketing activities.
|The Watering Hole - Addwater Marketing Agency's Blog|
|marketing, small business, social media|