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Author - Sarah Gemmell
Category - Twitter
Posted - 04/19/2011
0 Comments | Add Comment 5 ways to become an efficient tweeter

I do the tweeting for Addwater, and I'm not gonna lie-- I sometimes get a little caught up in interesting articles, funny tweets and detailed infographics. Before I know it, an hour has gone by and all I have to show for it are two lousy tweets.

Now, this isn't a problem if you "tweet for pleasure," but when you're tweeting for your company or business, tweeting counts as work hours.

I think the culprit of the twitter time-suck is the fact that there is just so much information out there. It's impossible to keep up with everything that's going on, so you just reading and reading with no end in sight.

Here are some tips to sort through the information and produce quality tweets your business's followers will appreciate.

Create a schedule or calendar: Write down 4 or 5 topics you'd like to focus your tweets on. Also write down upcoming events and/or holidays you'll want to tweet about too. Go as far as to add these tweet topics and events/holidays to your work calendar. This will keep you focused when it's time to sit down and tweet.
Set up a feed designated to your topics: Figure out the best sources to find articles, blog posts, photos and videos about your 4 or 5 topics. Using a tool like Google Reader or Feedly (I love Feedly), organize these sources into folders based on their topic. For example, for Addwater I set up a social media folder, a small business folder, a marketing folder etc.
Set up twitter lists: Weed out the best & most relevant people you're following on twitter, & put them on a list. Lists show only tweets from the people you've put on the list, so this will help you zero in on the most pertinent information and steer clear of tweets like "I just had a Snapple #yum."
Remember who you're tweeting for!: This is of the utmost importance. If you're tweeting for a business or company, remember that you're not tweeting what's interesting to you, but what's interesting to your followers & customers, and ways to get them to buy. This means that when you come across an interesting-sounding article -- before clicking! -- ask yourself "Is this only useful to me, or would my followers find this useful as well?" If it's only useful to you, bookmark the article and check it out after work.
Engage in twitter chats: If gaining followers is your goal, join some twitter chats. (Twitter chats are discussions about a particular topic like travel or marketing. Users participate in them by ending each tweet with a hashtag designated to that twitter chat, and using platforms like TweetGrid.) Although twitter chats usually last an hour & require quite a bit of patience and concentration, they can gain you up to 10 quality followers per chat. Now that's efficient! Find small biz chats here.

Do you have any tips to add? Please share :)

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